Employers need to be more transparent about what skills and knowledge they need in their future employees. Governments can assist in this effort by providing open, consistent standards for hiring announcements that would make the information easy to access and query, and easy for third-party providers to share through targeted applications.  Achieving this goal will require close cooperation among governments, employers, and companies that offer online job listings or aggregate labor market data. This transparency and consistency will allow job seekers—including those pursuing educational and training opportunities—make more informed decisions.